One Circular Quay, a landmark luxury development in Sydney by Lendlease, required a state-of-the-art sales centre to showcase its vision and quality. Habitat Digital delivered a comprehensive media fit-out in the Salesforce Tower, integrating advanced audio-visual technologies to create an immersive and interactive experience for prospective buyers. This project highlights Habitat Digital’s expertise in enhancing the customer journey through innovative solutions.
Client: One Circular Quay by Lendlease
Lendlease is a globally recognised real estate and investment group renowned for delivering world-class developments. With a commitment to sustainability, innovation, and design excellence, Lendlease has a track record of transforming urban spaces into thriving communities. One Circular Quay is a prime example of their dedication to creating iconic, high-quality residential and mixed-use developments.
The Challenge
- Creating an Immersive Experience: Designing a seamless and engaging environment that allows buyers to explore the development’s features interactively.
- Technology Integration: Incorporating advanced AV systems to manage multiple displays, models, and interactive elements.
- Reliability and Support: Ensuring systems run flawlessly with remote management and 24/7 support.
The Solution
Habitat Digital provided a complete media and technology solution for the One Circular Quay sales centre:
- Customer journey design with “wow” moments
- Motion sensor activated LED lighting and doors
- Tablet control of LED lighting, model lighting with Lightswarm technology, curtains and presentations
- Media Impact-Powered Music Player:
- Installed a dedicated music player powered by Media Impact combined with ‘hidden’ speakers to create an immersive and sophisticated ambiance for prospective buyers.
- Cinema with LED Wall Screen:
- Fitted a cinema space with a high-resolution custom built LG LED wall screen, controlled via an iPad for volume adjustments and automated curtain closing, ensuring an immersive viewing experience.
- Configured the system to allow easy updates to promotional video content.
- Curved Hero Screen with Interactive Model Integration:
- Installed a curved hero screen connected to a large-scale model of the development, created by Porter Models.
- Enabled interactive features for sales staff to light up apartments, display floorplans, artist impressions, renders and key features on the curved screen.
- Event Space with City Model:
- Developed a digital experience for the city model, allowing staff to light up city attractions interactively.
- Integrated a presentation space with pre-built and off-the-cuff presentation capabilities, a microphone, and a music controller.
- Single Screens for Finishes and Features:
- Installed large single screens to showcase apartment finishes, videos, floorplans, and artist impressions, supporting client decision-making.
- High-Performance Machines and Remote Management:
- Supplied high-performance machines to power LED walls and ensure seamless visual performance.
- Installed PDUs (Power Distribution Units) for remote rebooting of assets in case of connectivity issues.
- Provided 24/7 online support for all media assets, ensuring uninterrupted operation.
The Results
- Immersive Buyer Experience: The interactive and visually stunning sales centre captivated prospective buyers, showcasing the development’s luxury and innovation.
- Seamless Operations: Advanced AV systems and 24/7 support ensured consistent performance, minimising downtime.
- Enhanced Engagement: Interactive screens, models, and presentations created a dynamic and engaging sales journey.
- Flexible Content Management: Easily updatable promotional content allowed for real-time marketing alignment.
Why Habitat Digital?
Habitat Digital specialises in delivering tailored media solutions for high-end property developments. From interactive displays and immersive technologies to 24/7 support, our proptech expertise ensures exceptional customer engagement for iconic projects like One Circular Quay by Lendlease.
Key Takeaways
- Media Impact-powered music systems enhance ambience.
- Advanced interactive screens and models create dynamic buyer experiences.
- High-performance machines ensure seamless LED wall operation.
- Remote asset management and 24/7 support guarantee reliable performance.
Contact us today for more information on how Habitat Digital can transform your sales centre with innovative media solutions.
