Bingara Gorge, developed by Metro Property, is a highly sought-after residential community in New South Wales. Known for its close proximity to the Fairways Golf Course, Bingara Gorge offers a luxurious lifestyle with modern amenities. To enhance the buyer experience, Metro Property partnered with Habitat Digital to implement cutting-edge technology and curated music solutions in their sales centre.
Client: Metro Property
Metro Property is a renowned real estate developer committed to creating high-quality residential communities across Australia. Known for their focus on lifestyle and innovation, Metro Property delivers developments that balance luxury living with practical design and sustainability. The Bingara Gorge project is a flagship example of their dedication to excellence.
The Bingara Gorge Development
Located in a serene setting near the Fairways Golf Course, Bingara Gorge offers:
- A range of modern house and land packages tailored for families and individuals.
- Proximity to amenities, including schools, shops, hospitals, and public transport.
- A focus on community living with landscaped parks, walking trails, and recreational facilities.
The Challenge
- Enhancing the Sales Experience: Creating an engaging environment for prospective buyers.
- Interactive Visual Tools: Providing technology to help buyers visualise their dream homes and surroundings.
- Seamless Content Management: Ensuring reliable systems with easy-to-update content for sales agents.
The Solution
Habitat Digital implemented a comprehensive technology suite for the Bingara Gorge sales centre:
- MyHabitat Platform Integration:
- Leveraged the MyHabitat platform to connect customers with stock tailored to their preferences.
- Ensured both web and in-suite applications utilised a common database for consistency and efficiency.
- Curated Music with Media Impact:
- Delivered tailored music playlists through the Media Impact platform, creating a calming and engaging atmosphere.
- Eight-Screen Video Wall:
- Installed a high-performance PC to power a four-screen video wall, displaying promotional videos and images.
- Configured the video wall with zoning functionality to display content independently on different sections.
- Interactive Touchscreen Displays:
- Installed a higher mid-range PC to power touchscreens placed above a physical model of the development.
- One touchscreen allows browsing through the house and land catalog, while the other showcases floorplans, renders, videos, and a digital map of the development.
- The digital map highlighted amenities such as hospitals, schools, shops, public transport, and the golf course.
- Remote Device Management and Support:
- Installed PDUs (Power Distribution Units) for remote rebooting of devices.
- Provided 24/7 support, remote access, and regular content updates to ensure uninterrupted operation.
The Results
- Enhanced Buyer Engagement: Curated music and interactive tools created a welcoming and engaging environment.
- Streamlined Sales Presentations: Sales agents effectively used touchscreens and video walls to showcase the development’s features.
- Efficient Operations: Remote access and PDUs allowed for seamless system management and minimized downtime.
- Immersive Experiences: The combination of physical models and digital tools provided buyers with a clear vision of their future homes.
Client Testimonial
“I have worked with Habitat Digital on multiple property developments across the last 5 years. They have been a dream to work with especially on new project launches which require a high level of integration across multiple platforms. Their understanding of the customer journey makes their products a perfect fit for our sales process and they are always quick to adapt or customise a solution if needed. The ongoing support from Habitat Digital is industry leading and I always appreciate their fast response, advice and technical expertise.”
Wendy Boyd
Marketing Consultant (Property Development)
Why Habitat Digital?
Habitat Digital specialises in creating tailored technology ecosystems for real estate developers. From interactive video walls and curated music to remote support, our solutions empower developers like Metro Property to deliver exceptional buyer experiences.
Key Takeaways
- Media Impact platform enhances the atmosphere with curated music.
- Four-screen video walls provide dynamic promotional displays.
- Interactive touchscreens connect buyers to detailed property information.
- Digital maps highlight amenities and development features.
- Remote management and 24/7 support ensure seamless operations.
For more information on how Habitat Digital can enhance your property sales process with innovative technology, contact us today.
