Transforming Automall West with Habitat Digital’s Cutting-Edge Audio-Visual Solutions

Automall West, a pioneering automotive retail hub located in Indooroopilly Shopping Centre, partnered with Habitat Digital to implement an immersive and innovative audio-visual experience. By integrating bespoke solutions such as Samsung COMMERCIAL GRADE screens, LED pillars, a curved LED hero screen, and curated in-store music via Habitat Digital’s proprietary platform, Impact, we enhanced Automall West’s customer experience.

Client: Automall West

As a first-of-its-kind automotive retail destination, Automall West brings together multiple car brands and services under one roof within a retail environment. Their vision required cutting-edge technology to create a modern, interactive, and customer-centric experience.

The Challenge

Automall West’s requirements included:

  1. Creating an atmosphere that was as unique as the Automall concept itself; a first of its kind indoor automotive shopping mall.
  2. Dynamic Visual Displays: Integrating Samsung Commercial Grade screens and synchronised LED screens for engaging content delivery.
  3. Centralized Content Management: Simplifying the management of diverse display types using platforms like BrightSign and MagicINFO.
  4. Immersive Hero Screens: Creating a huge curved LED screen and large synchronised hero screens to draw attention.
  5. Engaging Audio Experience: Implementing curated in-store music and a soothing soundscape featuring Australian nature sounds to enhance the atmosphere.
  6. Seamless Installation: Managing the end-to-end installation of all visual and audio solutions for efficient execution.

The Solution

Habitat Digital provided a comprehensive suite of audio-visual solutions tailored to Automall West’s needs:

  1. Samsung commercial grade Screens with MagicINFO:
    • Supply of Samsung commercial grade screens with the native MagicINFO media player, enabling dynamic content display on individual screens.
    • Easy-to-use content management simplifies updates and scheduling for Automall West’s marketing team.
  2. LED Pillars with BrightSign Management:
    • Deployment of LED screens fixed to four pillars, all managed through the BrightSign platform for synchronised and visually engaging content.
    • The LED pillars enhance the visual appeal and serve as focal points throughout the space.
  3. Curved and synchronised Hero Screens:
    • Installation of a massive curved LED screen and additional hero screens, synchronised to display cohesive, attention-grabbing content.
    • These displays provide a premium, modern touch to the retail environment.
    • We created custom 3D graphics with a soundscape that complimented it, an immersive and transformative space for customers.
  4. Curated In-Store Music and Soundscapes via Impact:
    • Supply of bespoke in-store music through Habitat Digital’s proprietary media platform, Impact, which we own and manage.

5. Seamless Installation Services:

  • Habitat Digital handled the complete installation of all audio and visual systems, ensuring efficient execution and minimal disruption.

The Results

Habitat Digital’s solutions have significantly enhanced Automall West’s environment, delivering measurable benefits:

  • Enhanced Customer Engagement: The dynamic Samsung commercial grade screens, LED pillars, and hero displays captivate visitors, creating a memorable visual experience.
  • Streamlined Content Management: Platforms like MagicINFO and BrightSign simplify the control and synchronisation of content across multiple displays.
  • Immersive Atmosphere: Curated in-store music through Impact and nature soundscapes provide a relaxing and premium environment, aligning with Automall West’s brand vision.
  • Innovative Retail Experience: The curved LED screen and synchronised hero displays set a new standard for automotive retail spaces, blending technology with aesthetics.
  • Seamless Execution: Habitat Digital’s end-to-end installation services ensured efficient deployment and smooth operations.

Why Habitat Digital?

Habitat Digital specialises in delivering innovative audio-visual solutions for retail environments. From digital displays and content management platforms to bespoke audio systems, our expertise ensures seamless integration and impactful customer experiences for forward-thinking brands like Automall West.

Key Takeaways

  • Habitat Digital integrates Samsung commercial grade screens, LED displays, and hero screens for dynamic and visually engaging content.
  • Proprietary in-store music platforms like Impact provide curated audio experiences tailored to brand identity.
  • Immersive soundscapes create a unique and inviting retail atmosphere.
  • Centralized content management platforms, such as BrightSign and MagicINFO, simplify multi-screen operations and ensure consistency.

Seamless installation services ensure efficient execution and minimal disruption.

For more information on how Habitat Digital can revolutionize your retail or commercial space with bespoke audio-visual solutions, contact us today.

Let’s work together

Great results are possible if you take the first easy step
Get in touchLearn more →