Amory, a premier residential development by Sig Group, is set in the heart of South-East Queensland, adjacent to the newly built Ripley Town Centre. Habitat Digital was chosen to create a dynamic and innovative digital ecosystem for the sales suite, enhancing the experience for prospective buyers and supporting the efforts of sales agents.
Client: Sig Group
The Sig Group is a respected real estate development company dedicated to delivering high-quality residential communities across Australia. Known for their commitment to innovation and customer satisfaction, the Sig Group emphasizes creating spaces that blend functionality, aesthetics, and community living. Their projects reflect a deep understanding of modern buyer expectations and a focus on sustainable growth.
Amory is a shining example of Sig Group’s vision, offering a thoughtful approach to urban living. The development caters to diverse buyer demographics, including families, investors, and professionals, providing an ideal balance between suburban tranquility and urban convenience.
The Amory Development
Located next to the thriving Ripley Town Centre, Amory is poised to become one of South-East Queensland’s most sought-after residential communities. Key features include:
- 600 home sites, offering various configurations to suit diverse lifestyles and budgets.
- Proximity to Ripley Town Centre, providing easy access to retail, dining, and essential services.
- Modern infrastructure designed to foster community interaction and engagement.
- Close connections to public transport and major roads, ensuring seamless travel to Brisbane and other areas.
Amory’s strategic location and thoughtful planning position it as a cornerstone of Ripley’s growth corridor, attracting buyers seeking lifestyle and investment opportunities.
The Challenge
- Enhancing Buyer Engagement: Delivering an immersive and interactive experience for prospective buyers.
- Seamless Content Integration: Ensuring property listings and information remain up-to-date.
- Interactive Tools for Agents and Buyers: Equipping sales agents with innovative tools while offering self-serve options for buyers.
The Solution
Habitat Digital implemented a comprehensive digital ecosystem tailored for Amory:
- MyHabitat and Intuiface Integration:
- Developed a digital sales tool using MyHabitat and Intuiface, deployed both in the sales suite and online.
- Enabled seamless transitions between digital and physical experiences for prospective buyers.
- Tablet-Controlled Video Wall:
- Installed a four-screen video wall near the land model, controlled via a tablet.
- Synchronized video wall content with the lighting effects on the centrally positioned land model, creating an engaging experience.
- Touchscreen Self-Serve Kiosk:
- Mounted a touchscreen on the land model for self-serve interaction, allowing buyers to explore property details independently.
- High-End PCs for Presentations:
- Supplied two high-end PCs to power the video wall and additional display in the boardroom, ensuring seamless and professional presentations.
- Collaborative Content Management:
- Worked with the project’s sales agent, RPM, to ensure real estate listings and promotional content were always up-to-date.
The Results
- Enhanced Buyer Engagement: Interactive tools and synchronized lighting effects created a memorable and impactful sales experience.
- Improved Agent Efficiency: The tablet-controlled video wall and self-serve kiosk allowed agents to focus on personalized interactions.
- Seamless Content Management: Collaboration with RPM ensured accurate and timely updates to real estate listings.
- Reliable Operations: The high-end PCs and robust system design ensured uninterrupted operation, supported by Habitat Digital’s expertise.
Why Habitat Digital?
Habitat Digital excels in creating bespoke digital ecosystems for real estate developers. From interactive video walls to seamless content management, our solutions empower developers like Sig Group to deliver exceptional buyer experiences.
Key Takeaways
- MyHabitat platform integrates physical and digital tools for buyer engagement.
- Tablet-controlled video walls provide dynamic property presentations.
- Self-serve kiosks offer an intuitive, independent buyer experience.
- Collaboration with sales agents ensures accurate and timely content updates.
- High-performance PCs support seamless and reliable operations.
For more information on how Habitat Digital can enhance your real estate sales process with cutting-edge technology, contact us today.
