Goldmark, a leader in Australia’s fashion jewellery market, partnered with Habitat Digital to create a seamless and stylish in-store atmosphere. By integrating bespoke in-store music systems, premium audio hardware, and expertly curated playlists, Habitat Digital has enhanced the shopping experience in Goldmark stores nationwide.
The parent company JPL also owns Angus & Coote and Prouds and Goldmark Jewellers and sought to differentiate each of its brands. In store music was a key tactic to achieve this goal.
Client: Goldmark
Since its establishment in 1979, Goldmark has been synonymous with modern, trend-conscious jewellery for a younger audience. With a focus on accessible luxury and fashion-forward design, Goldmark required an audio solution that resonated with their brand identity and supported a superior shopping experience.
The Challenge
Goldmark’s primary needs included:
- Modern Retail Ambience: Implementing customised background music that complements their youthful and trendy aesthetic.
- Reliable Audio Systems: Installing music players and amplifiers to deliver high-quality sound in all stores.
- Effortless Scalability: Ensuring a consistent experience across their multi-location network.
- Brand Cohesion: Crafting a sound environment that aligns with Goldmark’s modern, fashion-focused branding.
- Self install rollout which involved knowing existing infrastructure, upgrading it and giving the staff the necessary tools and support to install our player.
The Solution
Habitat Digital provided a tailored in-store music system designed to enhance Goldmark’s unique retail environment:
- Curated Background Music:
- Habitat Digital curated playlists managed by our proprietary media platform Impact that reflect Goldmark’s vibrant and youthful style.
- Music was selected to create a dynamic yet relaxed shopping atmosphere, appealing to Goldmark’s target demographic.
- Premium Audio Hardware:
- Installation of reliable music players and amplifiers for consistent, high-quality audio.
- Seamless integration into Goldmark’s existing store designs, ensuring minimal disruption.
- Multi-Store Implementation:
- Habitat Digital ensured a smooth and efficient rollout of the in-store music systems across Prouds’ national network.The fun video we created, utilising the staff demonstrating how to install gave non-tech savvy staff the confidence to perform the task.
- We created a library of images to aid our technical team for ongoing support to ensure long-term performance and reliability.
The Results
The collaboration between Goldmark and Habitat Digital has resulted in significant improvements:
- Enhanced Shopping Experience: A vibrant and engaging audio environment that complements Goldmark’s fashion-forward image.
- Brand Cohesion: Consistent background music solutions reinforce Goldmark’s modern and trend-driven identity.
- Reliable Audio Performance: High-quality sound systems ensure uninterrupted playback and a polished in-store experience.
- Customer Engagement: The curated music selection encourages customers to explore and linger, driving higher engagement and sales.
Why Habitat Digital?
At Habitat Digital, we specialise in delivering bespoke retail audio solutions that enhance customer experiences and support brand identity. Our expertise in background music, audio hardware, and multi-location rollouts makes us the trusted partner for retailers like Goldmark.
Key Takeaways
- Curated in-store music creates a unique and engaging shopping atmosphere.
- Premium audio hardware ensures consistent sound quality across all locations.
- Habitat Digital’s tailored audio solutions align with Goldmark’s vibrant and youthful brand identity.
- Scalable systems support Goldmark’s growth while maintaining a cohesive customer experience.
For more information on how Habitat Digital can transform your retail environment with customised in-store music solutions, contact us today.
