The Victoria Cross project, led by Lendlease, is a flagship commercial development located in the heart of North Sydney. Designed as a state-of-the-art commercial tower, Victoria Cross integrates sustainable design, advanced amenities, and exceptional connectivity. Habitat Digital partnered with Lendlease to deliver a cutting-edge digital media fit-out for their sales centre, enhancing the leasing experience with interactive technologies and immersive tools.
Client: Lendlease
Lendlease is a globally recognised real estate and investment group renowned for its innovative and sustainable urban developments. With a legacy of transforming urban landscapes, Lendlease focuses on creating value-driven, high-quality spaces that prioritise environmental and social impact. The Victoria Cross project exemplifies Lendlease’s commitment to excellence, offering unparalleled commercial leasing opportunities in North Sydney’s growing business district.
The Victoria Cross Project
The Victoria Cross Integrated Station Development is a $476 million commercial tower built above the North Sydney Metro station.
- Key Features:
- 42 floors of premium office spaces designed for modern businesses.
- Integrated with the Sydney Metro station, offering unrivalled connectivity.
- A 6-star Green Star sustainability rating, reflecting Lendlease’s commitment to environmental responsibility.
- Incorporates open plazas, green spaces, and state-of-the-art amenities to enhance tenant experience.
The Challenge
- Creating an Immersive Leasing Experience: Showcase commercial spaces interactively for prospective tenants.
- Seamless Technology Integration: Enable presentations across various displays and locations within the sales centre.
- Interactive Tools for Engagement: Empower sales agents with flexible tools for delivering dynamic presentations.
- Reliable Infrastructure: Ensure high-speed connectivity and robust system performance for uninterrupted operations.
The Solution
Habitat Digital provided a comprehensive interactive media system tailored to Lendlease’s requirements:
- Interactive Models with Intuiface:
- Integrated tower and city models built by Porter Models, showcasing commercial letting spaces and surrounding developments.
- Enabled interactive lighting effects with Lightswarm technology controlled by Surface Pro tablets, enhancing visualisation and engagement.
- High-End Media Players and Displays:
- Installed two advanced media players connected to a 98-inch Samsung screen in the sales office and dual 65-inch screens in the boardroom.
- Configured systems for displaying promotional videos, floorplans, and dynamic presentations.
- Wireless and Remote Capabilities:
- Installed wireless access points (WAPs) and a high-end switch, allowing agents to roam while presenting.
- Integrated Microsoft Teams with the boardroom displays for seamless remote presentations.
- Dedicated High-Speed Network:
- Deployed DrayTek modems to provide reliable, high-speed connectivity for all devices.
- Ensured the Habitat system operated on its own network for enhanced performance and security.
- Comprehensive Support:
- Provided 24/7 online support, daily checks and implemented remote access for troubleshooting and system updates.
The Results
- Enhanced Leasing Engagement: The interactive models and intuitive presentation tools captivated prospective tenants, creating a memorable leasing experience.
- Seamless Operations: High-speed connectivity and robust hardware ensured uninterrupted presentations and system reliability.
- Flexible Presentations: Agents could deliver dynamic, personalized presentations using Surface Pro tablets and Intuiface software.
- Hybrid Presentation Capabilities: Microsoft Teams integration enabled remote and hybrid presentations, broadening client outreach.
Why Habitat Digital?
Habitat Digital specialises in delivering bespoke digital ecosystems for large-scale commercial projects. From interactive presentations and high-performance AV systems to 24/7 support, our solutions empower developers like Lendlease to redefine leasing experiences.
Key Takeaways
- Intuiface-powered systems deliver interactive leasing experiences.
- High-speed networks and media players ensure smooth presentations.
- Surface Pro tablets enable personalized and dynamic agent presentations.
- Hybrid-ready boardroom systems broaden client engagement opportunities.
- Robust support ensures reliable operations and minimal downtime.
For more information on how Habitat Digital can enhance your sales centre with cutting-edge proptech, contact us today.
