Calderwood, a growing community in New South Wales, represents Stockland’s vision of creating vibrant, connected neighbourhoods. After taking over the project, Stockland partnered with Habitat Digital to integrate a range of advanced technology solutions into the sales centre. Habitat Digital delivered tools designed to enhance the customer experience and support sales efforts from interactive video walls to curated music.
Client: Stockland
Stockland is one of Australia’s largest diversified real estate developers, known for creating communities that combine sustainability, innovation, and liveability. Calderwood reflects Stockland’s commitment to providing residents with modern amenities, green spaces, and a sense of belonging.
The Calderwood Development
Located in the Illawarra region of New South Wales, Calderwood Valley is a master-planned community offering:
- Residential housing for families and individuals.
- A focus on green spaces and community living.
- Close proximity to schools, shopping, and recreational facilities.
The Challenge
- Creating a Welcoming Atmosphere: Establishing a calming environment for prospective buyers.
- Interactive Presentation Tools: Providing technology to help sales agents showcase the development effectively.
- Seamless Content Management: Ensuring reliable and efficient operation of all digital assets, while merging Mapovis with existing and new tools.
The Solution
Habitat Digital implemented a comprehensive technology suite for the Calderwood sales centre:
- Unique Interface Design:
- Developed a bespoke interface for Stockland, integrated with Mapovis via the MyHabitat platform, ensuring seamless functionality and intuitive user navigation.
- Media Impact for Curated Music:
- Delivered tailored music playlists through the Media Impact platform to create a tranquil atmosphere.
- Designed music zones to align with different areas of the sales centre.
- 8-Screen Video Wall with Zoning:
- Supplied two high-end PCs to power an 8-screen video wall with zoning functionality, allowing content to display independently on the left and right zones.
- Interactive 4-Screen Video Wall and Surface Pro Integration:
- Powered a 4-screen video wall connected to a Surface Pro, enabling sales agents to showcase digital maps, floorplans, renders, and finishes interactively.
- Enhanced customer engagement by immersing buyers in the development’s features.
- Samsung Community Screen with MagicInfo:
- Installed a 50-inch Samsung screen using Vogels brackets to serve as a community information hub.
- Managed content via Samsung MagicInfo, enabling announcements, images, and videos to display seamlessly.
- Remote Support and Maintenance:
- Provided 24/7 remote access to all machines for troubleshooting and content updates.
- Installed PDUs (Power Distribution Units) to allow remote rebooting of machines, ensuring uninterrupted operation.
The Results
- Enhanced Customer Experience: The combination of curated music and interactive tools created a welcoming and engaging buyer environment.
- Streamlined Sales Presentations: Sales agents effectively used video walls and Surface Pro integration to deliver impactful real estate presentations.
- Efficient Content Management: Samsung MagicInfo and remote access simplified content updates and maintenance.
- Reliable Operations: The robust system, supported by 24/7 access and PDUs, ensured minimal downtime and consistent performance.
Why Habitat Digital?
Habitat Digital specialises in creating tailored technology ecosystems for real estate developers. From interactive video walls and curated music to 24/7 remote support, our solutions empower developers like Stockland to deliver memorable buyer experiences.
Key Takeaways
- Bespoke interfaces and platform integration enhance user experience.
- Media Impact platform enhances the atmosphere with tailored music.
- Video walls with zoning functionality deliver dynamic presentations.
- Surface Pro integration creates an interactive sales experience.
- Samsung MagicInfo simplifies community screen content management.
- Remote access and PDUs ensure seamless system operation.
For more information on how Habitat Digital can enhance your property sales process with innovative technology, contact us today.
