The Sig Group recently acquired a 28-hectare site in Victoria’s southeast growth corridor, offering 530 lots designed to cater to families, downsizers, upgraders, and investors. Habitat Digital was engaged to create a cutting-edge digital ecosystem, combining web tools and an interactive in-suite experience to enhance the customer journey and support sales efforts.
Client: Sig Group
The Sig Group is a forward-thinking real estate developer committed to providing innovative solutions to address Melbourne’s housing shortage. The latest Kala Estate project focuses on offering affordable and high-quality housing options in one of Victoria’s most rapidly growing areas.
The Challenge
- Streamlining Lead Capture: Developing a web application integrated with the sales agents’ CRM to serve as an effective lead capture tool.
- Enhancing In-Suite Engagement: Designing an immersive digital experience within the sales suite to captivate and inform prospective buyers.
- Seamless Integration: Ensuring a unified approach across web and in-suite platforms while catering to distinct use cases.
The Solution
Habitat Digital delivered a bespoke digital ecosystem tailored to the Sig Group’s needs:
- Web Application Development:
- Designed wireframes and developed a web application that integrates seamlessly with the sales agents’ CRM system.
- Enabled lead capture and personalized customer engagement through an intuitive interface.
- Interactive In-Suite Tools:
- Installed a large interactive table paired with an adjacent display to showcase the development’s features and impressive collateral.
- Created a touchscreen application for customers to explore the estate in detail, immersing them in the project.
- MyHabitat Platform Integration:
- Leveraged the MyHabitat platform to connect customers with stock tailored to their preferences.
- Ensured both web and in-suite applications utilised a common database for consistency and efficiency.
- High-End Hardware Installation:
- Deployed Samsung screens and high-performance media players to deliver seamless visuals and reliable functionality.
- 24/7 Support and Remote Access:
- Provided round-the-clock support, daily checks and implemented remote access capabilities to address issues quickly and maintain optimal performance.
The Results
- Enhanced Customer Experience: The immersive in-suite tools and intuitive web application delighted customers, creating a seamless journey from online exploration to in-person engagement.
- Streamlined Operations: CRM integration ensured efficient lead management, while the unified digital ecosystem simplified system maintenance.
- Increased Engagement: Interactive displays captivated prospective buyers, showcasing the development in a way that stood out from traditional marketing methods.
- Reliable Performance: High-end hardware and 24/7 support ensured uninterrupted operations, providing peace of mind for the Sig Group team.
Why Habitat Digital?
Habitat Digital excels in delivering tailored digital ecosystems for real estate developers. By combining innovative web tools, immersive in-suite technologies, and 24/7 support, we create memorable customer experiences that drive success for projects like the Sig Group’s residential development.
Key Takeaways
- CRM-integrated web tools streamline lead capture and customer management.
- Immersive in-suite experiences elevate customer engagement.
- MyHabitat platform connects buyers to tailored real estate options.
- High-end hardware ensures seamless performance.
- 24/7 support and remote access maintain system reliability.
For more information on how Habitat Digital can enhance your property sales process with bespoke proptech digital solutions, contact us today.
