Figtree Hill, is a growing master-planned community in the heart of Macarthur, in Sydney’s south-west. Lendlease engaged Habitat Digital to deliver a bespoke, cutting-edge interactive technology ecosystem for Figtree HIll, designed to enhance buyer engagement and visualisation through a hybrid interactive masterplan and 3D model by V2i.
Client: Lendlease
Lendlease is a global leader in real estate, renowned for creating master-planned communities across Australia. With a strong presence in Sydney, Lendlease projects, like Figtree Hill exemplify their ability to deliver communities consisting of homes and amenity.
Figtree Hill
Located in the Macarthur area in Sydney’s South-East, this community will offer:
- Schools, retail, green open space and your choice of transport
- A variety of lot sizes
- House and Land, Townhomes and apartments
The Challenge
- Visualisation: Develop tools to allow buyers to visualise their future homes in detail.
- Seamless Integration of Interactive Tools: Enable staff to showcase floorplans, renders, and area plans dynamically, while integrating the V2i 3D digital twin within the MyHabitat system
- Reliability and Usability: Ensure the tools are intuitive and consistently operational.
The Solution
Habitat Digital implemented a comprehensive PropTech ecosystem tailored for Figtree Hill:
- Integrated Technology Ecosystem:
- A lead generation capture interactive XP that worked while the shopping centre was open, and the sales office closed. It also featured dynamic content triggering to attract buyers by demographic & it gathered data on user traffic
- Registration tablets upon entry for further lead capture during sales centre operating hours
- Touch screen to video wall display digital ecosystem
- MyHabitat + V2i hybrid model:
- A first of its kind application that reflects Habitat Digital’s innovative approach to development of bespoke interactive experiences
- A clever solution as it combines a relatively low cost interactive masterplan with immersive 3D models of amenity
- The hybrid model enables low cost release updates while enabling an immersive 3D experience of navigating through the (virtual) development
- Custom soundscape:
- A recording made in the nearby Dharawal National Park plays on the sound system, transporting the customer from the shopping centre, to their new home
- High-End Hardware Deployment:
- Installed high-end PCs connected to a touchscreen and video wall.
- Procured commercial-grade screens for staff to display dynamic project content as well as play marketing collateral.
- Comprehensive Support and Management:
- Provided 24/7 support, remote access, and regular content updates to ensure seamless operation.
The Results
- Immersive Customer Engagement: Buyers were captivated by the interactive tools, gaining a clear understanding of the project and its features.
- Enhanced Sales Efficiency: Sales staff praised the tools for their reliability and ease of use, enabling them to deliver impactful presentations.
- Innovative Real Estate Marketing: Habitat Digital’s PropTech solutions elevated Lendlease’s marketing approach, setting a new standard for property sales experiences.
Why Habitat Digital?
Habitat Digital specializes in creating tailored PropTech solutions for property developers. From interactive building models and intuitive sales tools to seamless remote selling platforms, our expertise ensures transformative results for developments like Figtree Hill.
Key Takeaways
- MyHabitat +3D and V2i integration a step in the right direction for visualisation using 3D digital twins
- Intuiface-powered tools provide immersive buyer experiences.
- High-end hardware and commercial-grade screens deliver seamless presentations.
- Reliable PropTech solutions streamline sales operations and increase engagement.
For more information on how Habitat Digital can enhance your property marketing with cutting-edge PropTech solutions, contact us today.
