Prouds the Jewellers, one of Australia’s most trusted and iconic jewellery retailers, sought a tailored solution to enhance their in-store atmosphere and elevate the customer experience. Partnering with Habitat Digital, Prouds implemented a custom in-store music solution that combines carefully curated background music with high-quality audio hardware. This collaboration demonstrates how bespoke audio systems can transform retail environments and foster deeper customer engagement. The parent company JPL also owns Angus & Coote and Goldmark Jewellers and sought to differentiate each of its brands. In store music was a key tactic to achieve this goal.
Client: Prouds the Jewellers
Prouds needed more than a simple music solution. Their key requirements included:
- Consistency: Seamless and high-quality music delivery across their national store network.
- Bespoke Curation: Tailored background music services reflecting the premium feel of their jewellery stores.
- Hardware Reliability: Dependable music players and amplifiers for long-term use.
- Improved Atmosphere: Creating a sophisticated, welcoming environment that encourages longer store visits and purchases.
- Self install rollout which involved knowing existing infrastructure, upgrading it and giving the staff the necessary tools and support to install our player.
The Solution
Habitat Digital delivered a fully customised in-store music solution that included:
- Custom Music Curation:
- Habitat Digital developed bespoke playlists tailored to Prouds’ unique brand identity, managed through our proprietary media management software Impact to ensure the right tone and atmosphere for a premium jewellery retailer.
- Background music for jewellery stores is carefully chosen to complement the elegant setting without distracting customers.
- Audio Hardware Integration:
- Installation of reliable, high-performance audio hardware, including music players and amplifiers, to ensure consistent sound quality.
- The hardware supports continuous playback with minimal maintenance, a critical factor for multi-location retailers.
- Curated In-Store Music and Soundscapes via Impact:
- Supply of bespoke in-store music through Habitat Digital’s proprietary media platform, Impact, which we own and manage.
- Nationwide Deployment:
- Habitat Digital ensured a smooth and efficient rollout of the in-store music systems across Prouds’ national network.The fun video we created, utilising the staff demonstrating how to install gave non-tech savvy staff the confidence to perform the task.
- We created a library of images to aid our technical team for ongoing support to ensure long-term performance and reliability.
The Results
The collaboration between Prouds the Jewellers and Habitat Digital has delivered measurable success:
- Enhanced Customer Experience: A welcoming atmosphere with branded in-store music solutions encourages customers to feel relaxed, stay longer, and enjoy their shopping experience.
- Brand Consistency: Music curation has strengthened Prouds’ premium brand image across all store locations.
- Seamless Performance: The combination of bespoke music playlists and reliable audio technology for retail ensures uninterrupted, high-quality sound.
- Long-Term Reliability: Habitat Digital’s robust music players and amplifiers deliver dependable results, requiring minimal oversight from Prouds’ team.
Why Habitat Digital?
At Habitat Digital, we specialise in delivering custom audio systems that enhance retail environments and drive customer engagement. Our expertise in retail audio solutions ensures clients like Prouds the Jewellers benefit from tailored, reliable, and brand-aligned experiences.
Key Takeaways
- Tailored in-store music solutions create an immersive retail atmosphere that elevates customer satisfaction.
- Reliable music players and amplifiers ensure consistent audio performance across multi-location retailers.
- Habitat Digital’s background music services are designed to align with each retailer’s unique brand identity, fostering an engaging and premium experience.
For more information on how Habitat Digital can elevate your in-store experience with tailored audio solutions, contact us today.
