Hog’s Breath Cafe, a staple of Australian dining, partnered with Habitat Digital to transform its in-venue atmosphere with synchronised music video systems, digital content displays, and customised promotional solutions. Using Media Impact, Habitat Digital’s proprietary media platform, and the Shoalfish content management system, the collaboration enhanced customer engagement and provided a flexible entertainment and promotional system tailored to Hog’s unique needs.
Client: Hog’s
Known for its iconic 18-hour slow-cooked prime rib and vibrant dining atmosphere, Hog’s is one of Australia’s most recognized casual dining chains. With locations nationwide, Hog’s sought innovative technology to manage in-store entertainment and promotions seamlessly while enhancing its signature ambiance.
The Challenge
- synchronised Audio-Video Playback: Ensuring precise synchronisation of music and video content over HDMI cables.
- Customisable Music Management: Allowing venues to tailor playlists for themed events like ladies’ nights and rock nights.
- Dynamic Content Display: Providing an easy-to-use platform to upload and manage promotional graphics, news, and sports slides.
- Dual-Channel Media Playback: Delivering both music video content and extreme sports visuals to create an engaging atmosphere.
- Enhanced Menu Displays: Implementing digital menu boards and rotating beer menus to elevate the dining experience.
The Solution
Habitat Digital delivered a comprehensive audio and visual content system customised to Hog’s Breath Cafe’s requirements:
- Media Impact Music and Video Systems:
- Deployed Media Impact, Habitat Digital’s proprietary media platform, to play music videos via high-end media players.
- Used a modulator to synchronize audio and video signals precisely, accounting for HDMI cable delay.
- Touchscreen Consoles for Music Management:
- Provided user-friendly touchscreen consoles, enabling staff to self-manage music and select playlists for special events such as ladies’ nights and rock nights.
- Shoalfish Promotional Content Platform:
- Integrated Shoalfish, allowing venues to upload 1920×1080 graphics for news, sports, and promotional slides.
- Ensured easy management of special offers, deals, and evergreen content for consistent engagement.
- Dual-Channel Media Playback:
- Configured high-end media players to handle two channels: one for music videos and promotional content, and another for extreme sports videos, offering diverse entertainment options for customers.
- Digital Menu Boards and Rotating Beer Menus:
- Installed digital menu boards at select venues, showcasing Hog’s menu items in vibrant detail.
- Added rotating beer menus to highlight drink options dynamically.
The Results
- Enhanced Customer Experience: synchronised music videos and engaging promotional content create a lively and memorable dining atmosphere.
- Increased Flexibility: Staff can easily tailor music and content to match events, themes, and customer preferences.
- Improved Content Management: Shoalfish enables effortless updates of promotional graphics and evergreen content, keeping messaging fresh and relevant.
- Reliable Performance: Dual-channel media players ensure uninterrupted operations across venues.
- Elevated Branding: Digital menu boards and beer menus enhance the visual appeal of Hog’s offerings, driving customer engagement and sales.
Why Habitat Digital?
Habitat Digital specialises in delivering integrated audio and visual solutions for hospitality venues. From music video synchronisation to dynamic content platforms like Shoalfish, our expertise ensures tailored solutions that enhance branding and customer engagement for iconic venues like Hog’s Breath Cafe.
Key Takeaways
- Media Impact powers synchronised music video systems tailored to venue needs.
- Shoalfish offers easy-to-use content management for promotions, news, and sports slides.
- Dual-channel media players enable diverse entertainment options, including extreme sports videos.
- Digital menu boards and rotating beer menus enhance customer engagement and sales.
- Reliable network integration ensures seamless operations across all locations.
For more information on how Habitat Digital can transform your venue with innovative music and content solutions, contact us today.