Elevating Mirvac’s Isle Waterfront Newstead with PropTech Solutions

Isle Waterfront Newstead, a premier residential development by Mirvac, showcases the developer’s commitment to delivering innovative and sustainable real estate projects. Following the success of the Charlton House development, Mirvac engaged Habitat Digital to deliver a cutting-edge interactive technology ecosystem for Isle Waterfront Newstead, designed to enhance buyer engagement and support both in-suite and remote sales efforts.

Client: Mirvac

Mirvac is a leader in the Australian real estate industry, known for its high-quality residential, commercial, and retail developments. With a focus on innovation, sustainability, and customer-centric solutions, Mirvac continually sets benchmarks in urban living and real estate marketing. The Isle Waterfront Newstead project represents Mirvac’s dedication to blending modern design with functionality, offering residents unparalleled lifestyle opportunities.

The Isle Waterfront Newstead Development

Located in the vibrant Newstead area, this luxury waterfront development offers:

  • Stunning river views and proximity to key lifestyle amenities.
  • A mix of modern apartments catering to diverse buyer needs.
  • A focus on sustainability and innovative design, enhancing liveability.

The Challenge

  1. Creating Immersive Buyer Experiences: Develop tools to allow buyers to visualise their future homes in detail.
  2. Remote Selling Capabilities: Provide an online sales platform to complement in-suite presentations.
  3. Seamless Integration of Interactive Tools: Enable staff to showcase floorplans, renders, and area plans dynamically.
  4. Reliability and Usability: Ensure the tools are intuitive and consistently operational.

The Solution

Habitat Digital implemented a comprehensive PropTech ecosystem tailored for Isle Waterfront Newstead:

  1. Integrated Technology Ecosystem:
    • Developed an apartment sales tool integrated with a connected building model and touchscreen displays.
    • Designed a tabletop display featuring a scaled 3D model of the tower and its surroundings, enhancing buyer visualization.
  2. Lightswarm Technology Integration:
    • Leveraged Lightswarm technology to allow sales staff to illuminate specific parts of the building and area models, creating a highly interactive experience.
  3. Intuiface-Powered Interactive Experience:
    • Built the sales experience using Intuiface, enabling the display of renders, models, floorplans, and area plans.
    • Delivered an intuitive interface that immerses buyers in the project’s features.
  4. Online Sales Tool Development:
    • Created a web-based sales tool to support remote selling, ensuring consistency between online and in-suite experiences.
  5. High-End Hardware Deployment:
    • Installed two high-end PCs connected to two touchscreens and two models (building and surrounding area).
    • Procured commercial-grade screens for staff to display dynamic project content.
  6. Comprehensive Support and Management:
    • Provided 24/7 support, remote access, and regular content updates to ensure seamless operation.

The Results

  1. Immersive Customer Engagement: Buyers were captivated by the interactive tools, gaining a clear understanding of the project and its features.
  2. Enhanced Sales Efficiency: Sales staff praised the tools for their reliability and ease of use, enabling them to deliver impactful presentations.
  3. Seamless Remote Selling: The online sales tool extended the reach of the sales team, allowing buyers to explore the development from anywhere.
  4. Innovative Real Estate Marketing: Habitat Digital’s PropTech solutions elevated Mirvac’s marketing approach, setting a new standard for property sales experiences.

Why Habitat Digital?

Habitat Digital specializes in creating tailored PropTech solutions for property developers. From interactive building models and intuitive sales tools to seamless remote selling platforms, our expertise ensures transformative results for developments like Isle Waterfront Newstead.

Key Takeaways

  • Lightswarm technology enhances building and area model interactivity.
  • Intuiface-powered tools provide immersive buyer experiences.
  • Online sales platforms support remote property exploration.
  • High-end hardware and commercial-grade screens deliver seamless presentations.
  • Reliable PropTech solutions streamline sales operations and increase engagement.

For more information on how Habitat Digital can enhance your property marketing with cutting-edge PropTech solutions, contact us today.

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