Habitat Digital partnered with the GPT Group to create a flagship interactive sales centre at Darling Park, Sydney. Combining high-powered machines, advanced Intuiface & Lightswarm technology, and Samsung 4K ultra-thin bezel touchscreens, the project showcases cutting-edge tools for real estate presentations. By integrating iPad-driven controls, synchronised building models, and curated music from Habitat Digital’s proprietary platform, Impact, the proptech project represents a seamless blend of innovation and functionality.
Client: GPT Group
As one of Australia’s largest property investment trusts, GPT Group required a state-of-the-art sales centre to reflect its premium assets and innovative approach. The Darling Park project demanded interactive tools that could deliver immersive presentations, real-time building model controls, and flexible engagement options for sales teams.
It is earmarked for a 2.2ha site owned by the New South Wales government that encompasses the existing Cockle Bay Wharf, parts of the Western Distributor, Wheat Road, Pyrmont Bridge and Darling Park.
It will include the Cockle Bay Park, a $891-million landmark mixed-use tower development.
The proposed 43-level tower—with 75,000sq m of office space as well as 14,000sq m of podium-level retail gross floor area—is touted as a transformative redevelopment for the harbourside precinct.
The Challenge
- High-End Visual Displays: Deliver a high-quality portrait-mode promotional screen powered by high-performance machines for clear and captivating content.
- Interactive Sales Experience: Create a sophisticated experience powered by Intuiface, running on two Samsung 65-inch ultra-thin bezel 4K touchscreen displays.
- Model Integration: Seamlessly link the interactive experience to a custom-built building model by Porter Models, enabling precise lighting control and individual apartment visualisation with Lightswarm technology.
- Smart Controls: Develop an iPad-driven interface allowing sales personnel to deliver curated or off-the-cuff presentations, control lighting, curtains, and microphones.
- Audio Experience: Provide curated in-store music through Impact, Habitat’s proprietary music platform.
The Solution
- High-Powered Machines for Flawless Performance
- Deployment of a high-spec machine powering a single portrait-mode promotional screen, ensuring vibrant, dynamic visuals for promotional content.
- A second high-spec machine with advanced graphics capabilities to drive the Intuiface-powered experience seamlessly.
- Interactive Display Technology
- Installation of two 65-inch Samsung 4K touchscreens with ultra-thin bezels, delivering sleek and interactive visuals.
- Use of Intuiface, a platform designed to create dynamic interactive experiences, with Habitat Digital as a proud Silver Partner.
- Integration with Building Models
- Seamless connection to a custom building model by Porter Models, enabling precise control over lighting for entire floors, individual apartments, or segments.
- Commands sent via the interface allow building models to light up dynamically, adding a dramatic, immersive effect.
- Smart Environmental Controls
- Integration of iPad-driven controls to adjust lighting ambience, close curtains, and activate microphones for live presentations.
- Flexibility for sales personnel to switch between curated presentations or dynamic, off-the-cuff sessions.
- Curated Music and Soundscapes
- Use of Impact, Habitat Digital’s proprietary music platform, to deliver tailored audio experiences, including ambient music that complements the space’s modern, high-tech environment.
A soundscape of Australian nature sounds adds a calming and immersive layer to the overall experience.
The Results
- Enhanced Client Engagement
- The interactive Intuiface experience, combined with real-time building model controls, captivates clients and creates memorable presentations.
- Streamlined Sales Process
- iPad-driven controls allow sales staff to deliver professional and polished presentations effortlessly.
- Premium Visual Impact
- The high-powered machines and 4K touchscreens deliver vibrant visuals, elevating the sales centre’s sophistication.
- Immersive Atmosphere
Curated music and soundscapes from Impact enhance the space, offering a balance of professionalism and comfort.
Why Habitat Digital?
Habitat Digital excels in delivering innovative solutions for real estate developers. From high-powered machines and interactive display technology to proprietary audio platforms like Impact, our solutions redefine client engagement and sales strategies.
Key Takeaways
- High-spec machines drive flawless promotional displays and interactive experiences.
- Advanced Intuiface-powered tools provide engaging and dynamic presentations.
- Seamless integration with building models enhances property showcase capabilities.
- Smart environmental controls, including lighting and audio, empower sales staff.
- Impact, Habitat Digital’s proprietary music platform, delivers curated audio tailored to the space.
Contact us today for more information on how Habitat Digital can create world-class interactive experiences for your projects.
