The Works, Corrimal, developed by Legacy Property, is a visionary urban renewal project that reimagines the historic Corrimal Coke Works site into a vibrant residential community. With plans to deliver approximately 550 dwellings, the development merges modern living with heritage preservation, sustainability, and community-focused design. Habitat Digital was engaged to create an immersive and innovative proptech experience for prospective buyers, capturing the essence of this unique project.
Client: Legacy Property
Legacy Property is a leading Australian property developer known for delivering residential and mixed-use projects that prioritise innovation, heritage, and community. Their commitment to sustainable and high-quality developments is exemplified by The Works, Corrimal, a flagship project showcasing Wollongong’s future as a city of innovation.
The Challenge
- Capturing the Essence of The Works, Corrimal: Reflecting the site’s industrial heritage and modern vision in a way that resonates with buyers.
- Enhancing the Sales Experience: Creating tools that allow sales agents to guide prospective buyers seamlessly through the project’s features.
- Delivering Innovation: Integrating state-of-the-art technology to showcase the development’s offerings effectively.
The Solution
Habitat Digital delivered a comprehensive digital sales solution to meet the unique needs of The Works, Corrimal:
- Digital Twin Integration:
- Created a digital twin of the development, integrating a 3D model into Google Earth to provide realistic and contextual visualisations.
- Utilised the Unreal gaming engine to immerse buyers within the project site, offering an unparalleled virtual experience of their future homes.
- High-Resolution LED Display Installation:
- Installed a 150” LED I-TV in the sales suite, featuring a 1.7mm pixel pitch and 600lm brightness, ensuring vivid and engaging visuals.
- The LED screen showcases the digital twin and other promotional materials, enhancing the sales experience.
- MyHabitat +3D Platform:
- Integrated the MyHabitat +3D platform, enabling sales agents to cast content to the display and control the customer journey interactively.
- Simplified navigation through floorplans, artist impressions, and key project features.
- Comprehensive Support and Audio Integration:
- Installed speakers and completed all cable runs to provide ambient music in the sales suite, creating a contemporary and relaxing atmosphere.
- Offered 24/7 online support and remote access to all installed machines, ensuring seamless operation and quick issue resolution.
The Results
- Immersive Buyer Experience: The digital twin and interactive displays impressed buyers, providing an engaging and informative journey through the project.
- Enhanced Sales Tools: Sales agents found the MyHabitat +3D platform intuitive and effective in guiding client presentations.
- Seamless Operations: High-performance machines, remote support, and 24/7 assistance ensured reliable system functionality.
- Community Connection: By preserving heritage elements and highlighting sustainability, the sales experience reinforced the project’s alignment with buyers’ values.
Why Habitat Digital?
Habitat Digital specialises in delivering bespoke digital solutions for real estate developments. From digital twins and interactive displays to 24/7 support, we bring innovation and reliability to every project, ensuring exceptional client and customer experiences.
Key Takeaways
- Digital twin technology enhances buyer engagement.
- High-resolution LED displays create stunning visuals for sales suites.
- Interactive platforms like MyHabitat +3D empower sales agents.
- 24/7 support and remote access ensure seamless operations.
For more information on how Habitat Digital can transform your real estate sales suite with cutting-edge property technology, contact us today.
