This digital signage animation was produced for Goobne for demonstration purposes.
Communication Objective
We wanted to capture the essence of Korea and also convey the Koreans’ love of the Goobne brand. The animation integrates the brand name Goobne into an obvious Asian scenery. We use a love heart to represent love and then integrate it with logo’s leaf device.
Furthermore, the Goobne Sharknado animation is the hero animation that plays in the Darling Harbour restaurant. It sits nicely in a playlist of food porn, Korean landscapes, and other brand content.
The restaurant fit-out is impressive, quirky and the menu has some very interesting dishes!
