Introduction
Let’s face it — the property game has changed. Today’s off-the-plan buyer expects more than a few floorplans, a 3D render on a laptop, and a complimentary bottle of water.
They want to see it. Move through it. Feel it. They want the whole experience — and if they’ve seen another developer pull it off with impressive LED displays, interactive tables, and a walk-through of their future lounge room, you can bet that’s now the standard.
Lucky for you, this is what we do.
We’re Lee and Ben. We’ve been helping developers bring their sales suites into the future for over a decade — Lee’s on design and user experience, Ben’s the ICT wizard, and together we’re like the married couple you didn’t know your project needed. (No squabbling, just good outcomes;))
Unlike some of the big-box operators we don’t sell an off-the-shelf solution that makes every sales suite feel like a clone. Everything we do is bespoke — designed around your project, your space, and your customers.
We care about the outcome, not just the install. That means we’re there at every step — from the brief to final support call — and yes, we even get our hands dirty on site. We’ll also work with someone else’s software if it suits your project’s needs (and we’ll still do the hardware and support). Because your success = our success.
This guide is a brain-dump of everything we’ve learned. It’s practical, a little opinionated, and hopefully makes you smile while it helps you plan.
Let’s get into it.
Why Tech-Enabled Sales Suites Matter in 2025
- Buyers expect a personalised and immersive digital-first presentation
- Visual engagement boosts buyer confidence and speeds up decision-making
- Developers using modern tech stand out in a crowded market
The 7 Key Elements of a High-Performing Sales Suite
1. Holistic Design
Great sales suites balance the physical, digital, and human. Think of it as a three-legged stool — miss one, and things get wobbly. Get it right and the experience is transformative and you establish an emotional connection with your customer.
- Map the customer journey from entrance to contract, factoring connection online too
- Get your front-line sales team involved early — they know what works (& will ultimately be the ones to use the tech)
- Budget for what matters: the experience that converts
2. A Robust Digital Ecosystem
If the tech doesn’t talk to each other, you’re in trouble.
- Solid internet connection for content delivery, remote management, and streaming
- Hardwired devices wherever possible (Wi-Fi as backup, not Plan A (& for wireless presentation from tablets))
- A control system that plays conductor to your digital orchestra
- A tablet or other control device that gives sales agents full control — slick, simple, and reliable
3. Interactive Sales Tools
Put the power in your buyer’s hands. Literally.
- Touchscreens and interactive tables make exploring fun
- Show off digital twins, masterplans, floorplans, and area maps
- Add lifestyle imagery and flythroughs to set the scene
4. The Right Displays
Size matters. So does brightness. And resolution. And interactivity.
- LEDs, monitors, and interactive screens — make the right choice for the use case e.g. displays lose up to 50% brightness in 3 years. Choose wisely.
- Think about viewing distances, pixel pitch, and content type
- For interactive screens, PCAP tech matches consumer expectations (it’s the same tech as your phone). Plus edge-to-edge glass is dead sexy!
5. Sales Presentation Apps & Customer Kiosks
Your agents need a weapon — something polished, powerful, and built for speed.
- A customised app that reflects your brand, presents collateral most favourably and makes selling easier
- Product filters, pricing, availability, and comparisons — all live
- CRM compatibility and customer data capture baked in
6. Content Strategy
Tech’s the stage. Content’s the performance.
- Decide early what content comes from your tech partner vs your render agency. For example if your tech partner is building the digital twin, they might be leveraged for fly-through videos. Or perhaps your render agency has modeled the development and it can be used as a digital twin. Of course, choose an install partner that is willing to work with your content partner(s)
- Create immersive and or evocative video content for large-format displays
- Use interactive digital twins for deep dives
- Planning staged releases? Create teaser content to prime your leads
7. In-Suite Atmospherics
This is where the magic happens — the emotional, sensory stuff.
- A well-tuned sound system and smart acoustics, complimented by the perfect soundtrack
- Passive visuals (like large LED content) that set the tone
- Consider adding scent — yes, really. People remember spaces that feel good
Common Mistakes to Avoid
- Out-of-the-box partners – the solution doesn’t marry up to your budget or the requirements of the brief
- Key stakeholder buy in and involvement – it results in demotivated sales staff & a disjointed customer experience
- No flexibility — if your suite (and the software applications) can’t adapt, it’ll age fast or you’ll be frustrated when changes or new features are needed
About Us
We’re Lee and Ben — one of us does pixels and polish, the other does plugs and protocols. We’ve been building custom tech solutions for property sales suites for over 10 years.
Our clients trust us because we don’t disappear after install. We’re hands-on, easy to deal with, and always put the project (and the buyer experience) first.
Here’s what makes us different:
- We customise everything. Your suite won’t look like a copy-paste job.
- We care. We’ll be on-site, on-call, and on your side.
- We collaborate. If someone else’s tech is a better fit, we’ll work with them — and still give you our A+ support.
- We’re straightforward. No fluff, no drama — just good work, well delivered.
We’ve delivered for big names like Lendlease, Mirvac, GPT and Stockland — and we’ve helped plenty of boutique developers stand out, too.
Ready to talk about your sales suite? So are we.