Angus & Coote, one of Australia’s most iconic jewellery retailers, partnered with Habitat Digital to enhance their in-store atmosphere through tailored in-store music systems. With expertly curated background music, premium audio hardware, and seamless integration, Habitat Digital has helped Angus & Coote deliver a refined and immersive shopping experience for customers across their national network. The parent company JPL also owns Prouds and Goldmark Jewellers and sought to differentiate each of its brands. In store music was a key tactic to achieve this goal.
Client: Angus & Coote
Founded in 1895, Angus & Coote is synonymous with premium quality, timeless jewellery, and exceptional craftsmanship. As a leading jewellery retailer in Australia, Angus & Coote required a professional retail audio solution to reflect their prestigious brand image and enhance the luxury shopping experience.
The Challenge
Angus & Coote’s requirements included:
- Brand-Consistent Atmosphere: Implementing a bespoke background music solution to complement their premium jewellery offerings.
- Seamless Audio Hardware: Deploying reliable music players and amplifiers for consistent sound quality across all stores.
- Scalable Solution: Ensuring the system could be implemented across multiple locations without disruptions.
- Improved Customer Experience: Creating a sophisticated, inviting environment to encourage longer dwell times and engagement.
- Self install rollout which involved knowing existing infrastructure, upgrading it and giving the staff the necessary tools and support to install our player.
The Solution
Habitat Digital delivered a comprehensive retail audio system tailored to Angus & Coote’s unique brand identity:
- Custom Background Music:
- Carefully curated Habitat Digital music playlists managed through our proprietary media software Impact were developed to align with Angus & Coote’s elegant and timeless aesthetic.
- Bespoke music selection enhances the in-store experience without overpowering the sophisticated retail environment.
- Audio Hardware Installation:
- Deployment of high-quality music players and amplifiers for consistent sound delivery across all store locations.
- Seamless integration with existing store infrastructure to minimize disruptions.
- Scalable Multi-Store Rollout:
- Habitat Digital ensured a smooth and efficient rollout of the in-store music systems across Angus & Coote’s national network.The fun video we created, utilising the staff demonstrating how to install gave non-tech savvy staff the confidence to perform the task.
We created a library of images to aid our technical team for ongoing support to ensure long-term performance and reliability.
The Results
The partnership between Angus & Coote and Habitat Digital has delivered impressive results:
- Enhanced Customer Experience: The tailored in-store music systems create a premium and welcoming shopping environment, elevating the customer journey.
- Brand Alignment: Custom background music reinforces Angus & Coote’s luxury image and timeless appeal.
- Reliable Audio Performance: High-quality music players and amplifiers ensure consistent sound quality across all stores.
- Increased Customer Engagement: A carefully curated audio environment encourages customers to linger longer, boosting the likelihood of purchases.
Why Habitat Digital?
At Habitat Digital, we specialise in delivering tailored audio systems for retail environments. Our expertise in background music solutions, music player installations, and scalable deployments enables brands like Angus & Coote to enhance their in-store experience while maintaining a strong brand identity.
Key Takeaways
- Bespoke background music enhances the luxury retail experience for customers.
- Reliable music players and amplifiers ensure high-quality sound across all store locations.
- Habitat Digital’s retail audio solutions are designed to scale with growing businesses while maintaining brand consistency.
For more information on how Habitat Digital can elevate your retail experience through tailored in-store music systems, contact us today.
