Charlton House, part of Mirvac’s prestigious Ascot Green development, represents the epitome of modern living in Brisbane. Mirvac partnered with Habitat Digital to enhance the sales process to deliver a sophisticated and reliable proptech ecosystem. The tools provided created an immersive experience that supported both sales presentations and self-serve customer interactions, elevating the overall buying journey.
Client: Mirvac
Mirvac is a leading Australian real estate group known for its innovative approach to urban development. Combining high-quality design with sustainability, Mirvac consistently delivers residential, commercial, and retail properties that set new benchmarks in the industry. Charlton House at Ascot Green exemplifies Mirvac’s commitment to creating communities that blend functionality with elegance
The Charlton House Development
Located within the Ascot Green precinct near Brisbane’s iconic Eagle Farm Racecourse, Charlton House offers a unique mix of luxury apartments with:
- Stunning views of the racecourse and surrounding green spaces.
- Proximity to amenities, including schools, hospitals, and public transport.
- A focus on sustainable design and modern living.
The Challenge
- Creating a Reliable Ecosystem: Mirvac needed a prop-tech system that integrated seamlessly while maintaining high reliability.
- Enhancing Sales Presentations: Tools were required to showcase interior finishes and building models interactively.
- Immersing Clients: Providing an engaging experience through interactive maps and digital tools.
The Solution
Habitat Digital developed a comprehensive property technology solution tailored for Charlton House:
- Apartment Sales Tool with Interactive Building Model:
- Installed a high-end PC connected to a building model with Lightswarm technology, allowing sales staff to light up specific sections or individual apartments.
- Enabled buyers to visualise their potential property within the larger development context.
- Finishes Screen for Interior visualisation:
- Deployed a second high-end PC to connect to a finishes display screen, showcasing various interior options for prospective buyers.
- Allowed clients to see how their future homes could be customised to their tastes.
- Interactive Map Display:
- Created a tabletop digital map featuring amenities, project boundaries, schools, hospitals, and public transport routes.
- Immersed clients in the development’s surroundings, offering a comprehensive view of their potential neighbourhood.
- Online Sales Tool Development:
- Designed an online sales platform to complement the in-suite tools, ensuring consistency across customer touchpoints.
The Results
- Enhanced Engagement: Buyers were captivated by the interactive tools, gaining a clear understanding of the project and its features.
- Increased Reliability: Sales staff praised the system’s ease of use and consistent performance, enhancing their efficiency.
- Tailored Customer Experiences: The finishes screen and building model provided personalized presentations, meeting individual buyer needs and when not in use by sales agents, it served a digital signage display for marketing material.
- Scalable Success: The project’s success has led to Mirvac engaging Habitat Digital for additional developments.
Why Habitat Digital?
Habitat Digital specialises in creating tailored proptech solutions for leading developers. From interactive maps to finishes displays, our tools enhance customer engagement and streamline sales processes for projects like Charlton House.
Key Takeaways
- Apartment sales tools connect buyers to properties interactively.
- Finishes screens provide customisable interior visualisations.
- Digital map displays immerse clients in the project’s environment.
- Online tools complement in-suite experiences for seamless engagement.
- Reliable, high-end technology supports efficient sales processes.
For more information on how Habitat Digital can enhance your real estate sales process with innovative technology, contact us today.
